Outbound marketing is dead whether its a product or it is a service, that is applicable for job hunting also. You are sending your resume to companies for a particular job where 1000 of millions of people send their resumes, it is really hard to get an entry. Moreover 60% of the whole jobs are [...]

The most important thing when you are at starting up a business is to find a mentor who will advocate for you. The mentor means someone who can help you to grow and act as a business advocate and introduce you to business community. One more important thing is that this mentor can be your [...]

This seems to be funny right, but this is one way to retain employees in start-up companies. May be the way is not ethical but somehow if your intention is good this is a simple way. This is advisable if the founder have the vision to achieve the objective but he is not able to [...]

Health care services is one of the most difficult value propositions to market, as with all services they are characterized by
Intangibility -  Inability to see,  feel, taste, or get an idea about the  service in addition to this these health care  services have further credence qualities  in nature that is even after experiencing the service [...]

Scenario planning is one of the effective tool to analyze future prospective of your business. But that doesn’t mean that forecasting the future,  it is looking at all the possibilities of the future.
Your requirement to conduct Scenario planning

Good team (5 – 8 members) who can think diversely
Get 2 different colored of “Post It” notes (For [...]

London Heathrow airport is one of the world’s business airport in terms of international passengers traffic in second in the world in total passengers traffic. This airport is an example for efficient utilization of resources, terrific operational strategy.

This is an operation strategy used to achieve high level of performance and quality. The three principal of TQM are
1) Customer satisfaction
2) Employee involvement
3) Continuous improvement in performance

The TQM Wheel

Ref

Quality Functional deployment (QFD) is very important process to covert the demand of the consumer in the quality of the product to deploy those quality constraints into the entire manufacturing process or on subset of the manufacturing process. Initially this method was used in manufacturing, but later adopted into the service sector and lot of [...]

Personal branding is a popular term now a days, more professionals are accepting the fact also. Identifying personal skills and branding will help in career search and in their continuous professional development.
To elucidate, personal branding is the process of identifying your unique values & characteristics which you can bring into the team and also to [...]

Recently I came across to study the product positioning and selling strategies of IKEA. IKEA is a private held, international home products retailer that sells flat pack furniture, accessories, and bathroom and kitchen items in their retail stores around the world. The company, which pioneered flat-pack design furniture at affordable prices, is now the world’s [...]