I am a CEO

Two days back Google Analytics integrated multichannel funnel, I have been waiting for this feature for a while now. It is very important to understand customer buying process to optimise your marketing campaign. In e-business, there is no single channel strategy you have to change strategies quite often because of the fast changing innovations and dynamic

I recently did some analysis for one of my e-commerce client, as the part of analysis I studied different channels from which the company is generating revenue and new channels that may anticipate revenue in near future. There was a clear indication of revenue through mobile devices. Most of the companies are now looking for mobile

Finally Google started rolling out Google Plus. I have got an invitation used for a while, I would say the user interface are so good and Geeky. But I am not going to talk about the technical side or usability. I am looking at the strategic side and possible future scenarios of Google Plus. At

This might be a bit frustrating to hear for business people and economists. I read the book “The Fountain of Wealth” by Paul Zane Pilzer several times but this time I would like to write the reflection as a post. Since most of my readers are either entrepreneurs or business professionals. I would like to

As promised from my previous post about buying behaviour, I am going to explain about advanced segmentation analysis in Google Analytics. Google analytics is so powerful so that you can segment any information for better accountability and ROI. All information about your visitors are logged in Google analytics, so if you do an analysis on

In my previous post about macro-economics I promised to write how to analyse buying behaviour and weather of your customers. Today I am going to use a simple mechanism called Pearson Coefficient which is the measure of linear dependence between two variables X and Y. The correlation values are between +1 to -1 both inclusive. I

I was working with one of the top apparel brand in the UK for digital marketing. I have done quite few analysis for the brand and I came across various insights over a period of time. Recently I was studying the weather impact on the customers buying behaviour and online search behaviour. I came across

Social Media has been emerged as a integral part of marketing campaign these days. It is essential to integrate social media in the marketing campaign. In UK and US now majority of marketing budget are allocating to digital marketing because of its high accountability and return on investment. One of the iamaceo consultant Shashwat recently wrote some article

White paper marketing is indeed an effective for B2B marketing. Publishing white paper often is a good way to target your customers. Blue chip companies like Accenture, PwC, Deloitte etc invest lot of resources to do research and publish various white papers about the industry sector they serve. The true value of a whitepaper is

Here is the most viewed articles of the year. Thanks for supporting me for 2010. I will be coming with lot of exciting posts on Entrepreneurship, Finance and Strategy in 2011. 1) How to do Scenario Planning? 2) How to improve cash flow in your organisation? 3) Total Quality Management (TQM) 4) Marketing Healthcare services 5) Multi-criteria decision analysis