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White paper marketing is indeed an effective for B2B marketing. Publishing white paper often is a good way to target your customers. Blue chip companies like Accenture, PwC, Deloitte etc invest lot of resources to do research and publish various white papers about the industry sector they serve. The true value of a whitepaper is

Here is the most viewed articles of the year. Thanks for supporting me for 2010. I will be coming with lot of exciting posts on Entrepreneurship, Finance and Strategy in 2011. 1) How to do Scenario Planning? 2) How to improve cash flow in your organisation? 3) Total Quality Management (TQM) 4) Marketing Healthcare services 5) Multi-criteria decision analysis

Now a days young generation are taking entrepreneurship as their career, it is a very good sign to boost the current sluggish economies. The success stories in most of the Asian economies like India, China are mainly due the entrepreneurship success stories. But when you start your venture make sure that you are going in

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There are certain situation where you cannot gain any advantage in competing; However, a collaboration can gain more value for both sides. A typical example is the recent collaboration between Facebook and MySpace to compete with Google against their data export policy. A collaboration between competitors is likely to be advantageous to target a new

Are you a start-up? Did you found a potential investor? The next question is going to be crucial, how much equity are you willing to exchange for the investment? Most of the start-up entrepreneurs face it as a difficult question to answer and they mess up things with wrong valuation and unrealistic growth expectation. This

One of the main advantages of online advertising is its accountability and possibility of estimating traffic / leads using different tools. The clients who are interested in search marketing is not only interested in traffic estimation, but they are interested in the return on investment of their money putting on search marketing efforts. This article

Aspiring entrepreneurs / Entrepreneurs in UK, StreetEntrepreneurs is a place where you can come, share and learn about entrepreneurship. I attended the street entrepreneurs meet twice and it was really informative. Thanks to Alan, Bruce, David and Jo-Anne for organising meet ups. The meet will happen every second Wednesday of the month. The next meeting

eMetrics marketing optimization summit London has been announced the event date is 17-18 May 2010 and the venue is Grand Connaught Rooms, Covent Garden. The main theme of the event is “How to optimize your value of online marketing?“. A lot marketing managers, web analysts and business intelligence experts will be participating. This event will