So now we have it in the open , for survival of any organization , social media is or soon would be an essential requirement. So the next question which arises is , does a Brand need to engage with all platforms. - In answer to this I would say , that’s a highly subjective [...]
Social Media for dummy marketers 1 – why social media?
Conventional marketing has been around for donkeys years , as early as the Gutenberg’s metal movable type in the 1450s , there were marketers ready to disseminate information, yes the science behind it was not perfected, it was more of trial and error. But then came technology first in the form of magazines, then newspaper and then the radio and Television. Mass media [...]
Just some questions ?
In recent times i have been going through some text and material related to the new generation tools in Marketing specifically speaking we are looking at the Online tools and social media marketing . The question as to whether one should indulge in such media as twitter and facebook , or for that matter of [...]
The Power of an MBA
As a career choice an MBA is a highly debatable degree , specially with the number of colleges sprouting up across the world. The choice of where and when to do an MBA is a highly subjective one. The purpose of this post is not to give an exact figure of where and when to [...]
Marketing in health care services – Important considerations
Health care services is one of the most difficult value propositions to market, as with all services they are characterized by Intangibility - Inability to see, feel, taste, or get an idea about the service in addition to this these health care services have further credence qualities in nature that is even after experiencing the [...]