I am a CEO

So now we have it in the open , for survival of any organization , social media is or soon would be an essential requirement. So the next question which arises is , does a Brand need to engage with all platforms.  - In answer to this I would say , that’s a highly subjective

Conventional marketing has been around  for donkeys years  , as early as  the Gutenberg’s metal movable type in the 1450s  , there were marketers ready to disseminate information,  yes the science behind it was  not perfected, it was more of trial and error.  But then came technology first in the form of  magazines, then newspaper and then the radio and  Television.  Mass media

In recent times i have been going through some text and material related to the new generation tools in Marketing specifically speaking we are looking at the Online tools and  social media marketing . The question as to whether one should indulge in such media as twitter and facebook , or  for that matter of

As a  career choice an  MBA  is a highly debatable degree , specially with the number  of colleges sprouting up across the world. The choice of where and when to do an MBA  is a  highly subjective one.  The purpose of this post is not to give an exact figure of where and when to

Health care services is one of the most difficult value propositions to market, as with all services they are characterized by Intangibility -  Inability to see,  feel, taste, or get an idea about the  service in addition to this these health care  services have further credence qualities  in nature that is even after experiencing the