So now we have it in the open , for survival of any organization , social media is or soon would be an essential requirement. So the next question which arises is , does a Brand need to engage with all platforms. - In answer to this I would say , that’s a highly subjective [...]
Posts under ‘Marketing’
Social Media for dummy marketers 1 – why social media?
Conventional marketing has been around for donkeys years , as early as the Gutenberg’s metal movable type in the 1450s , there were marketers ready to disseminate information, yes the science behind it was not perfected, it was more of trial and error. But then came technology first in the form of magazines, then newspaper and then the radio and Television. Mass media [...]
eMetrics Marketing Optimization Summit London
eMetrics marketing optimization summit London has been announced the event date is 17-18 May 2010 and the venue is Grand Connaught Rooms, Covent Garden. The main theme of the event is “How to optimize your value of online marketing?“. A lot marketing managers, web analysts and business intelligence experts will be participating. This event will [...]
Just some questions ?
In recent times i have been going through some text and material related to the new generation tools in Marketing specifically speaking we are looking at the Online tools and social media marketing . The question as to whether one should indulge in such media as twitter and facebook , or for that matter of [...]
Marketing in health care services – Important considerations
Health care services is one of the most difficult value propositions to market, as with all services they are characterized by Intangibility - Inability to see, feel, taste, or get an idea about the service in addition to this these health care services have further credence qualities in nature that is even after experiencing the [...]
Build a Personal Brand
Personal branding is a popular term now a days, more professionals are accepting the fact also. Identifying personal skills and branding will help in career search and in their continuous professional development. To elucidate, personal branding is the process of identifying your unique values & characteristics which you can bring into the team and also [...]
IKEA brand Success Strategy
Recently I came across to study the product positioning and selling strategies of IKEA. IKEA is a private held, international home products retailer that sells flat pack furniture, accessories, and bathroom and kitchen items in their retail stores around the world. The company, which pioneered flat-pack design furniture at affordable prices, is now the world’s [...]
