I am a CEO

Two days back Google Analytics integrated multichannel funnel, I have been waiting for this feature for a while now. It is very important to understand customer buying process to optimise your marketing campaign. In e-business, there is no single channel strategy you have to change strategies quite often because of the fast changing innovations and dynamic

White paper marketing is indeed an effective for B2B marketing. Publishing white paper often is a good way to target your customers. Blue chip companies like Accenture, PwC, Deloitte etc invest lot of resources to do research and publish various white papers about the industry sector they serve. The true value of a whitepaper is

Here is the most viewed articles of the year. Thanks for supporting me for 2010. I will be coming with lot of exciting posts on Entrepreneurship, Finance and Strategy in 2011. 1) How to do Scenario Planning? 2) How to improve cash flow in your organisation? 3) Total Quality Management (TQM) 4) Marketing Healthcare services 5) Multi-criteria decision analysis

One of the main advantages of online advertising is its accountability and possibility of estimating traffic / leads using different tools. The clients who are interested in search marketing is not only interested in traffic estimation, but they are interested in the return on investment of their money putting on search marketing efforts. This article

So now we have it in the open , for survival of any organization , social media is or soon would be an essential requirement. So the next question which arises is , does a Brand need to engage with all platforms.  - In answer to this I would say , that’s a highly subjective

Conventional marketing has been around  for donkeys years  , as early as  the Gutenberg’s metal movable type in the 1450s  , there were marketers ready to disseminate information,  yes the science behind it was  not perfected, it was more of trial and error.  But then came technology first in the form of  magazines, then newspaper and then the radio and  Television.  Mass media

eMetrics marketing optimization summit London has been announced the event date is 17-18 May 2010 and the venue is Grand Connaught Rooms, Covent Garden. The main theme of the event is “How to optimize your value of online marketing?“. A lot marketing managers, web analysts and business intelligence experts will be participating. This event will

In recent times i have been going through some text and material related to the new generation tools in Marketing specifically speaking we are looking at the Online tools and  social media marketing . The question as to whether one should indulge in such media as twitter and facebook , or  for that matter of

Outbound marketing is dead whether its a product or it is a service, that is applicable for job hunting also. You are sending your resume to companies for a particular job where 1000 of millions of people send their resumes, it is really hard to get an entry. Moreover 60% of the whole jobs are

Health care services is one of the most difficult value propositions to market, as with all services they are characterized by Intangibility -  Inability to see,  feel, taste, or get an idea about the  service in addition to this these health care  services have further credence qualities  in nature that is even after experiencing the