I am a CEO

I recently did some analysis for one of my e-commerce client, as the part of analysis I studied different channels from which the company is generating revenue and new channels that may anticipate revenue in near future. There was a clear indication of revenue through mobile devices. Most of the companies are now looking for mobile

Finally Google started rolling out Google Plus. I have got an invitation used for a while, I would say the user interface are so good and Geeky. But I am not going to talk about the technical side or usability. I am looking at the strategic side and possible future scenarios of Google Plus. At

This might be a bit frustrating to hear for business people and economists. I read the book “The Fountain of Wealth” by Paul Zane Pilzer several times but this time I would like to write the reflection as a post. Since most of my readers are either entrepreneurs or business professionals. I would like to

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There are certain situation where you cannot gain any advantage in competing; However, a collaboration can gain more value for both sides. A typical example is the recent collaboration between Facebook and MySpace to compete with Google against their data export policy. A collaboration between competitors is likely to be advantageous to target a new

So now we have it in the open , for survival of any organization , social media is or soon would be an essential requirement. So the next question which arises is , does a Brand need to engage with all platforms.  - In answer to this I would say , that’s a highly subjective

Conventional marketing has been around  for donkeys years  , as early as  the Gutenberg’s metal movable type in the 1450s  , there were marketers ready to disseminate information,  yes the science behind it was  not perfected, it was more of trial and error.  But then came technology first in the form of  magazines, then newspaper and then the radio and  Television.  Mass media

Scenario planning is one of the effective tool to analyze future prospective of your business. But that doesn’t mean that forecasting the future,  it is looking at all the possibilities of the future. Your requirement to conduct Scenario planning Good team (5 – 8 members) who can think diversely Get 2 different colored of “Post