Social Media has been emerged as a integral part of marketing campaign these days. It is essential to integrate social media in the marketing campaign. In UK and US now majority of marketing budget are allocating to digital marketing because of its high accountability and return on investment. One of the iamaceo consultant Shashwat recently wrote some article about social media for dummies part 1 and part 2.
As the part of his MBA project at Strathclyde Business School, he conducted interviews with various agencies and companies in Canada. He now published the article which is available free of cost, you can now download it by tweeting or sharing it to friends.
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