This seems to be funny right, but this is one way to retain employees in start-up companies. May be the way is not ethical but somehow if your intention is good this is a simple way. This is advisable if the founder have the vision to achieve the objective but he is not able to make the employees happy during the maturity cycle.
I really like this; in fact this is the truth back in developing countries where “CARRY ON YOU’LL GET IT” is termed as “Motivation”.