In recent times i have been going through some text and material related to the new generation tools in Marketing specifically speaking we are looking at the Online tools and social media marketing .
The question as to whether one should indulge in such media as twitter and facebook , or for that matter of fact even youtube is now obsolete. I feel that its only the organizations which are entrenched in their pasts and highly resilient to change would refuse to use these tools and maybe in the future they would see the need for change.
That is not the question that i intend to answer or raise through this post , the questions of today are how to create tribes around your brand , or product. Apple has its local communities of apple users who are proud of their products and loyal to the company to the core, similarly big brands like Harley Davison has its bunch of HOGs who follow and celebrate the company and its products , they understand the core values at the heart of the Harley and are entrenched inits culture, they form their own support networks which further promote and advocate for the product. The question which comes to my mind is how applicable are these communities to the small scale corporates , or even businesses. How difficult would it be for a local restaurant or coffee shop to create its followers to advice people in the community as to what are the best dishes to be tried in the place advocates promoting the joint on facebook and twitter ans so and so forth . How difficult would it be for mom and pop stores to develop and foster a community of users.
Another question which would be applicable to all such communities which exist is whats next, do we eat into these communities through repeatedly exposing them to our sellings and discounts. It is but natural for a marketer once he has created a community to bombard it with sales promotions and so on and so forth , is this what they are looking for. If not then what is the purpose of creating these communities, should we let them thrive forming networks within them to form a stronger community and have limited engagement with them, just to give you an example a recent membership into a club has seen me adding to their followers on facebook and yet every weekend I am bombarded with the info of whos the Dj playing there, I dont intend to take any action till im ready , but the constant invasion of my privacy makes me rethink if being a part of this community is something more than what i bargained for . So the question here my friends is how do we retain these comunities at the same time make the most of them.
A third question that comes to my mind is
specifically in regards to the use of twitter, is twitter the right tool for every corporate, for an organization on the move ,example a movie theater or a Event organizer it makes sense as it would be of interest as to whats happening in the organization , maybe even for the days special menu of a restaurant , but for organizations which are more static do we use twitter effectively and if not then how can we , do we need to post things on it on a daily / hourly basis or should it be used sparingly.
Just some questions of a mind that at times wonders
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