I am a CEO » low cost http://www.iamaceo.com All about Entrepreneurship & Strategy Tue, 30 Aug 2011 11:03:55 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 IKEA brand Success Strategy http://www.iamaceo.com/marketing/ikea-brand-success-strategy/ http://www.iamaceo.com/marketing/ikea-brand-success-strategy/#comments Tue, 10 Nov 2009 12:09:50 +0000 sanil http://www.iamaceo.com/?p=62 250px-IKEA_SingaporeRecently I came across to study the product positioning and selling strategies of IKEA. IKEA is a private held, international home products retailer that sells flat pack furniture, accessories, and bathroom and kitchen items in their retail stores around the world. The company, which pioneered flat-pack design furniture at affordable prices, is now the world’s largest furniture retailer.

The IKEA strategy to make the customer to see everything inside the show room, “one-way” layout which leads customers along “the long natural way.”  There will be a specific entrance to the show room, once you entered into the show room you can come out from the show room only though a single way. They will guide customers to see all the products and make customers to buy something before they leave the show room.

IKEA Global Success Strategy

View more presentations from Sanil Subhash Chandra Bose.

Ref: WikiPedia IKEA

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