I am a CEO » sneezers http://www.iamaceo.com All about Entrepreneurship & Strategy Tue, 30 Aug 2011 11:03:55 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Stop Outbound Marketing for Job Hunting http://www.iamaceo.com/marketing/stop-outbound-marketing-for-job-hunting/ http://www.iamaceo.com/marketing/stop-outbound-marketing-for-job-hunting/#comments Tue, 02 Feb 2010 15:27:03 +0000 sanil http://www.iamaceo.com/?p=178 Outbound marketing is dead whether its a product or it is a service, that is applicable for job hunting also. You are sending your resume to companies for a particular job where 1000 of millions of people send their resumes, it is really hard to get an entry. Moreover 60% of the whole jobs are not advertised and they employ mostly through personal references.

The best way to find entrance is to identify your sneezer’s.  Sneezer’s are people who can help refer you to the right place at the right time, also they can market you. They might have the right commanding power to recommend you to the place.  By identifying your sneezer’s you are essentially converting yourself as a inbound marketing product.

Where can you find your sneezer’s?

  1. Go to different networking Events and network with people who are in the same segment you are interested in. Pitch yourself to them and get in touch with them regularly make him/her as a friend.
  2. Join different LinkedIn groups which you are interested in and contribute your thoughts in various discussions. Try to be a “purple cow” answering questions in the discussion(s). Not like I second this point that guy and all.
  3. Finally create your own portfolio and brand yourself in professional social networks.



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