I am a CEO

Recently I came across to study the product positioning and selling strategies of IKEA. IKEA is a private held, international home products retailer that sells flat pack furniture, accessories, and bathroom and kitchen items in their retail stores around the world. The company, which pioneered flat-pack design furniture at affordable prices, is now the world’s

MCDA is a technique aimed for the decision makers who are faced with numerous and conflicting evaluation to take a decision. We are doing lot of multi-criteria decision making in our day to day life.  For instance if you want to buy a house, you will have ‘m’ number of criteria’s and at the same